Founding Sales Audiobook (MP3 File)

Audiobook of Founding Sales, The Founder Led Sales & Early Stage Go-to-Market Handbook (16 hours)

Includes MP3 file. (Sample of recording)

Founding Sales Overview:

This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role.

Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers.

Moreover, many examples in this book will be targeted specifically to the realm of B2B SAAS software, and specifically as regards new, potentially innovative or disruptive offerings that are being brought to market for the first time.

In short, direct sales of the sort a B2B SAAS software startup would engage in.

With that said, if you are looking to be a first time salesperson, transitioning in from another type of role, or fresh out of school, in an organization that meets those characteristics above, you will get value out of this book.

Similarly, if you are a first time sales manager, either of the founder type, or a sales individual contributor who is transitioning into that role, again, in an organization who meets the criteria above, you will also get value from this book.

Praise for Founding Sales:

A successful go-to-market is key in giving your early stage company the best chance of success. Founders who lean into this and get good at selling will have a key advantage, and Founding Sales is a great resource to help founders do just that. -Josh Kopelman, Founder at First Round Capital & Founder of Half.com

Having gone from founder to seller to sales leader, I know from experience that the struggle is real. Founding Sales truly sets you up for success on that path, so you can eventually graduate to true scale and revenue acceleration! -Mark Roberge, Managing Director at Stage 2 Capital, Former CRO at Hubspot, & Author of "The Sales Acceleration Formula"

A key part of the successful B2B SaaS journey is for founders to successfully sell their first handful of customers before professionalizing their sales org. Founding Sales provides the tooling for founders and other early stage executives to do just that. -David Skok, Partner at Matrix Ventures & Author of forEntrepreneurs.com

The more people with modern, intelligent, empathetic selling skills, the better. Founding Sales is a wonderful on-ramp into gaining those skills. -Kyle Porter, Founder & CEO of SalesLoft

Audiobook Chapter Timestamps:

• Intro: 0:00 - 16:00
• Chapter 1 - Mindset Changes: 16:00 - 30:00
• Chapter 2 - Sales Narratives & Product Marketing: 30:00 - 1:30
• Chapter 3 - Sales Materials Basics: 1:30 - 2:48
• Chapter 4 - Prospecting & Finding Your First Customers: 2:48 - 3:45
• Chapter 5 - Prospect Outreach & Appointment Setting: 3:45 - 4:10
• Chapter 6 - Inbound Lead Capture: 4:10 - 4:33
• Chapter 7 - Pitching - Presentation, Demos, and Objection Handling: 4:33 - 7:20
• Chapter 8 - Down-funnel selling & closing: 7:20 - 8:10
• Chapter 9 - Customer success basics: 8:10 - 9:50
• Chapter 10 - Early Sales Management: 9:50 - 11:50
• Chapter 11 - Sales Hiring: 11:50 - 13:35
• Chapter 12 - Sales Onboarding & Training: 13:35 - 14:35
• Chapter 13 - Scaling Up Post Founder-Led Sales: 14:35 - 14:45.

About the Author

Peter Kazanjy is a serial founder and seasoned early stage SaaS executive, advisor, and investor. He co-founded TalentBin, a category-defining talent search engine and recruiting CRM, which exited to Monster Worldwide in early 2014. Pete is currently the co-founder of Atrium, a proactive sales performance analysis solution. In addition, he founded and runs, Modern Sales Pros, the canonical invite-only nationwide sales operations and management peer education community featuring 16,000+ members.